
open-seo-mcp-skills
Open-source SEO + GEO skills for Claude, keyword research, rank tracking, site audits, backlinks, competitor gaps, AI visibility. Runs on your real Search Console / GA4 / ads data via MCP, with DataForSEO built in. Free, MIT.
The Lens
By Erik Loyd, SaaS CEO and former COO/CFO of an AWS Premier Partner.
Updated Sep 2026
open-seo-mcp-skills is a set of MIT-licensed SEO skills for Claude: site audits, keyword research, rank tracking, competitor gaps, backlinks, and AI-visibility checks. The pitch that sets it apart is real. Instead of estimating your rankings from scraped search results, it reads your actual Google Search Console, GA4, and Ads data, so the numbers are yours, not a guess.
Here is the catch, and it is the whole thing. The skills are free, but they run through the Ryze MCP connector, a commercial hosted service you sign into and connect your Search Console, Analytics, and ad accounts to. DataForSEO is wired in behind it for the data Google will not hand over. So "free and open source" describes the skill files. The data pipeline is a third party you are granting access to your analytics.
If you already live in Claude and want SEO analysis on your real data without paying for Semrush, this is a useful setup, and the honesty about the DataForSEO markup that hosted competitors hide is refreshing. Just go in clear-eyed: you are connecting your accounts to Ryze, not running a self-contained tool. If you will not grant that access, the skills alone do not do much.
Free vs Self-Hosted vs Paid
fully freeFree: The skills themselves are MIT and open source. Install them as a Claude Code plugin or copy the files; there is no charge for the tool.
Self-hosted: Not really self-contained. The skills call the Ryze MCP connector (a hosted service) which you connect your Google Search Console, GA4, and ad accounts to. DataForSEO is wired in behind Ryze for competitor and backlink data.
Paid: No fee for the skills. Costs sit downstream: DataForSEO API usage runs through your Ryze workspace, and you can optionally connect paid Ahrefs/Semrush accounts. The trade you are making is data access, not dollars.
The skills are free and MIT. They only work through Ryze's hosted connector, which you grant access to your Search Console, GA4, and ad accounts.
What to do by team size
- Solo
- free
- Small team
- free
- Medium team
- free; the connector holds your analytics access
- Large team
- free skills; vet the Ryze data-access terms first
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Trust Signals
License: MIT License
Use freely, including commercial. Just keep the license.
Commercial use: ✓ Yes
About
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- Ryze AI Adgent (Organization)
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