Cap

Free

$0, personal use only. Studio Mode with the full editor, local recording and editing, 4K/60fps export, team workspaces, community support, and shareable links up to 5 minutes. Unlimited local recording and editing is explicitly not included at this tier.

Paid

Desktop License: $29/year flat, not per seat. Adds commercial usage rights, unlimited local recordings and editing, and 20 cloud share links per month at up to 5 minutes each.

Cap Pro: $12 per user per month billed monthly, or $8.16 per user per month billed annually (the site advertises 32% off). Adds unlimited cloud storage and bandwidth, share links past the 5 minute cap, Cap AI for titles, summaries, chapters and transcripts, custom domains, password protected shares, viewer analytics, the Loom importer, and custom S3 or Google Drive storage. SOC 2 and ISO 27001 compliance sit at this tier.

Enterprise: custom annual pricing. Adds SLAs, SAML SSO, SCIM, managed self-hosting, advanced security controls, and dedicated onboarding.

Self-Hosted Costs

AGPLv3, no license key involved. docker compose up -d brings up Cap Web, the API, MySQL, MinIO, and the media server, and Railway and Coolify templates exist if you want that managed. A 4GB VPS runs $20 to $24/month. Storage is the variable: S3 Standard is about $0.023/GB/month plus egress, while Cloudflare R2 is $0.015/GB/month with no egress fees, which matters a lot for video. Add a reverse proxy with SSL, secret rotation, and backups for both the MySQL and MinIO volumes. Cap states plainly that it does not offer support for self-hosted deployments.

When to Pay

Any commercial use of the prebuilt desktop app needs the $29/year license, and at that price it is not a real decision. Pay for Cap Pro when share links longer than 5 minutes, transcripts, and viewer analytics are the point, which describes most teams doing async demos. Self-host when compliance requires it, or when a growing video library on R2 beats paying per seat every month.