Tools/plausible/analytics

Plausible

Lightweight privacy-friendly web analytics

29.1k ★+26/wkgrowthElixirGNU Affero General Public License v3.0 →trending

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Replaces:Cloudflare Web Analytics Fathom Analytics Google Analytics Mixpanel

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The Lens

By Erik Loyd, SaaS CEO and former COO/CFO of an AWS Premier Partner.

Updated Aug 2026

Plausible is a cookie-free analytics dashboard that fits on one screen: pageviews, visitors, bounce rate, referrers, top pages, countries, devices. The script is under 1KB, so visitors never see a consent banner. AGPL v3, Elixir, and the self-hosted Community Edition costs nothing to run.

Community Edition is no longer the same product as Plausible Cloud. Funnels, user journeys, ecommerce revenue goals, SSO, the Sites API, and data center bot filtering are all Cloud only, and CE ships as a long-term release twice a year instead of continuous updates. Running it means Docker plus Postgres plus ClickHouse, and ClickHouse wants real memory.

Cloud starts at $9/mo for Starter (one site, 10k monthly pageviews), $14/mo for Growth (3 sites, 3 seats), and $19/mo for Business (10 sites, funnels, revenue attribution), climbing with traffic inside each plan. Solo and small teams should just pay. Medium and large should self-host only if the CE feature set is actually enough.

The catch: self-hosting buys you the dashboard, not the feature set. If funnels or SSO are why you wanted Plausible, you are paying either way. umami-software/umami is lighter with nothing held back, and PostHog/posthog answers the user-level questions Plausible will never touch.

Free vs Self-Hosted vs Paid

open core

Free

Plausible Community Edition, AGPL v3, self-hosted via Docker with Postgres and ClickHouse. Core dashboard, goals, CSV export, and the stats API are included. Funnels, user journeys, ecommerce revenue goals, SSO, the Sites API, the Looker Studio connector, and data center IP bot filtering are Cloud only. CE ships as a long-term release twice a year; Cloud updates continuously.

Cloud Pricing

Entry prices at roughly 10k monthly pageviews: Starter $9/mo (1 site, 3 year retention), Growth $14/mo (3 sites, 3 team members), Business $19/mo (10 sites, 10 team members, 5 year retention, funnels, journeys, revenue attribution, stats API at 600 requests/hour). Enterprise is custom for more sites, seats, and retention. Prices scale up with monthly pageview volume inside each plan. Annual billing gives two months free. 30 day trial, no credit card.

Self-Hosted Costs

ClickHouse is the cost driver: 2GB RAM minimum, more once traffic and retention grow. A $10 to $20/mo VPS covers most sites. You own backups, upgrades between the twice-yearly releases, and bot filtering quality.

When to Pay

Go Cloud when you need funnels, revenue attribution, SSO, or clean bot filtering, because none of those exist in CE at any traffic level. Self-host when the basic dashboard is the whole requirement and you want the data on your own box.

Self-host free, but the Cloud-only feature list keeps growing. Cloud runs $9 to $19/mo at entry volume and scales with traffic.

What to do by team size

Solo: cloud Starter at $9/mo; self-host only if you already run ClickHouse
Small team: cloud Growth at $14/mo covers 3 sites and 3 seats
Medium team: cloud Business at $19/mo and up; funnels and revenue attribution live here
Large team: self-host CE for data control, or Enterprise for SSO and the Sites API

Self-hosting ops:significant

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