Plausible

Free: Plausible Community Edition (CE), AGPLv3, self-hosted, with the JavaScript tracker under MIT. You get the dashboard and the core feature set, but marketing funnels, user journeys, ecommerce revenue goals, SSO and the Sites API are not available in CE, and neither is the Data Studio (Looker Studio) connector. Support is community only. You never pay Plausible anything.

Self-hosted: Docker and Docker Compose with Postgres plus ClickHouse. At least 2 GB of RAM is recommended, and the CPU must support SSE 4.2 or NEON (a ClickHouse requirement). CE is a long-term release published twice a year; the current one is v3.2.1 (May 15, 2026). Bot filtering is basic (user agent and referrer spam), while Cloud also excludes about 32K data center IP ranges. Security fixes reach CE only when you upgrade: CVE-2026-8467, a critical unauthenticated RCE through /storybook, affected CE 3.0 up to 3.2.0 and was fixed in v3.2.1.

Paid: Plausible Cloud, 30-day free trial, no credit card. Priced by monthly pageviews, monthly billing shown (yearly = 10x the monthly price, two months free):

• 10k pageviews: Starter $9/month ($90/year), Growth $14/month ($140/year), Business $19/month ($190/year)
• 100k: Starter $19, Growth $29, Business $39 per month
• 1M: Starter $69, Growth $104, Business $139 per month ($690, $1,040, $1,390 per year)
• 10M: Starter $169, Growth $254, Business $339 per month
• Above 10M: custom.

Starter is one site with 3 years of retention, goals and custom events, email/Slack reports and Google Analytics import. Growth adds up to 3 sites and 3 team members, shared links and embedded dashboards. Business adds up to 10 sites and 10 members, 5 years of retention, custom properties, the Stats API (600 requests per hour), the Data Studio connector, ecommerce revenue attribution, funnels and user journeys. Enterprise is custom: 10+ sites and members, Sites API, SSO, managed proxy, scheduled raw event data exports and priority support.