Alternatives to Google Analytics

Leading open source web analytics platform

If you want website analytics without sending your visitors' data to Google, Matomo is the open source Google Analytics alternative. You self-host it, you own the data, your visitors' browsing habits stay on your servers.

Privacy-focused website analytics

If you want website analytics without sending your visitors' data to Google, Umami is a privacy-focused analytics tool that gives you pageviews, referrers, device info, and custom events — all without cookies or personal data collection. GDPR compliant by design.

Open source product analytics, session recording, and A/B testing

If you want to understand how people use your product — what they click, where they drop off, which features they actually use — PostHog gives you product analytics, session recordings, feature flags, A/B testing, and surveys in one platform. Self-host it or use their cloud.

Lightweight privacy-friendly web analytics

If you want website analytics without the privacy guilt of Google Analytics — no cookies, no tracking across sites, no personal data collection — Plausible gives you a clean, lightweight dashboard that tells you where your visitors come from and what they look at. The tracking script is under 1KB.