Umami
Privacy-focused website analytics
The Lens
By Erik Loyd, SaaS CEO and former COO/CFO of an AWS Premier Partner.
Updated Aug 2026
Umami is a privacy-focused analytics tool that gives you pageviews, referrers, device info, and custom events without cookies or personal data collection. GDPR compliant by design.
Umami is the anti-Google Analytics. One script tag, no cookie banner needed, no personal data stored. The dashboard is clean and fast. It tracks what matters (pageviews, sessions, bounce rate, referrers, UTM parameters, custom events) without the bloat of GA4's 47 report types you'll never use.
Self-host for free or use Umami Cloud starting at $0 (10k events/mo) up to $49/mo (1M events/mo). Solo developers and small teams: self-host on any $5 VPS with Docker. Takes 10 minutes. You get everything the paid tier offers. Medium teams might prefer Umami Cloud to skip ops. If you're tracking more than 1M events/mo, it's $49/mo or self-host.
The catch: no conversion funnels, no A/B testing, no advanced segmentation. If you need marketing analytics depth, Umami is too simple. It's analytics for developers who want to know "is anyone using this," not for marketing teams optimizing campaigns.
Free vs Self-Hosted vs Paid
free self hosted paid cloudFree (Self-Hosted)
- Unlimited websites
- Unlimited events
- All features (custom events, UTM tracking, API access, teams)
- Requires: Node.js or Docker + PostgreSQL or MySQL
Umami Cloud
- Hobby ($0/mo): 10,000 events/mo, 3 websites
- Pro ($20/mo): 100,000 events/mo, unlimited websites, API access
- Business ($49/mo): 1,000,000 events/mo, unlimited everything
- Enterprise (custom): SLA, dedicated infrastructure
Self-Hosted Cost
- DigitalOcean droplet: $6/mo (1 GB RAM, enough for moderate traffic)
- Database: included on the same server or use a managed Postgres (~$15/mo)
- Total: $6-21/mo for unlimited tracking
vs Alternatives
- Google Analytics: $0 but you pay with your visitors' data
- Plausible Cloud: $9/mo for 10k pageviews, $19/mo for 100k
- Fathom: $15/mo for 100k pageviews
- Umami Cloud is competitive on price and the self-hosted option is genuinely free
Self-host for free on a $6/mo VPS. Cloud from $0-49/mo. Cheaper than Plausible and Fathom at every tier.
What to do by team size
- Solo
- Self-host with Docker in 10 minutes. Free, private, and you own all the data.
- Small team
- Self-host or use the $20/mo Pro plan if you don't want to maintain infrastructure.
- Medium team
- Umami Cloud at $49/mo is simpler than self-hosting at scale. Or self-host if you have the infra.
- Large team
- Evaluate whether you need the marketing depth of GA4 or Mixpanel. Umami is developer analytics, not marketing analytics.
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