Tools/Automattic/jetpack

jetpack

Security, performance, marketing, and design tools. Jetpack is made by WordPress experts to make WP sites safer and faster, and help you grow your traffic.

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The Lens

By Erik Loyd, SaaS CEO and former COO/CFO of an AWS Premier Partner.

Updated Aug 2026

Jetpack bolts the things WordPress does not do onto WordPress: backups, malware scanning, spam filtering, a CDN, site stats, social auto-posting, and downtime monitoring. This repo is the monorepo the whole suite is built from, GPL v2 or later, containing every Jetpack plugin plus the shared PHP and JavaScript packages behind them.

Worth being clear about what the repo is for. Automattic says outright that if you are not developing against it, install from the prebuilt distribution instead. You cannot clone this into wp-content/plugins and have it work; it needs a build step and a symlink, or their Docker environment. The monorepo is for contributors and for anyone auditing what actually runs on their site.

The free plugin is real: stats, CDN image and static file hosting, social sharing, downtime monitoring, and basic protection cost nothing. Paid is where backups, real-time scanning, and Akismet's higher volumes live.

The catch is that Jetpack is a funnel. It is open source, and it is also the front door to WordPress.com's paid products, with upsells surfaced inside your admin. That is fair, Automattic has to fund this, but the plugin is not a neutral utility and it phones home to their infrastructure by design.

Free vs Self-Hosted vs Paid

freemium

Free

The plugin and this monorepo are GPL v2 or later. The free tier covers site stats, the image and static-asset CDN, social sharing, downtime monitoring, basic brute-force protection, and a subset of Akismet spam filtering. No seat limits.

Paid Bundles (list price, billed yearly)

  • Security: $19.95/mo. VaultPress Backup with 10GB, malware scanning, and Akismet at 10k API calls/mo.
  • Complete: $49.95/mo. The full suite including real-time security, performance tools, and the growth products.
  • VaultPress Backup on its own: $9.95/mo, starting at 10GB with one-click restores.

Automattic runs a standing 50% discount on the first year, which is why the site shows $9.95, $24.95, and $4.95 next to those numbers. Renewal is at list.

Self-Hosted Costs

The plugin is free, but the paid features are services, not code you can run yourself. Backups live on Automattic's infrastructure and the scanner runs there too. Self-hosting Jetpack means self-hosting WordPress, which is $5 to $30/mo of hosting, and the Jetpack paid tiers sit on top regardless.

When to Pay

Security is worth buying once the site earns money and losing it would hurt, because $19.95/mo against a real recovery is not a close call. Skip it on a hobby site where the free stats and CDN are the whole reason you installed it. If you only want backups, UpdraftPlus and other plugins do that for less, and Akismet can be bought separately.

The plugin is free and GPL, with genuine free features. Paid bundles are $19.95/mo for Security and $49.95/mo for Complete at list, half that the first year.

What to do by team size

Solo
free; stats, CDN, and uptime monitoring cover a personal site
Small team
Security at $19.95/mo once the site makes money and backups matter
Medium team
Complete at $49.95/mo per site, or price the pieces separately first
Large team
Negotiate multi-site licensing, or replace the pieces with infrastructure you already run
Self-hosting ops:trivial
View pricing page →

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